A passion for design and communication
I'm a digital designer and inbound-minded marketer who started out in fine art, went to web development, and then melded those two together into a career in digital and print design. The last few years my focus has mostly been on digital design and inbound and content marketing in the B2B SaaS space. Here's my design philosophy: as ambitious as it sounds, I believe that the purpose of design is to make peoples' lives better. Design should help us reach people in a meaningful way, communicate clearly and elegantly, and make tasks easier (and more enjoyable!) And I love to use design thinking and the power of collaboration to realize a company's vision.
Lifecycle Marketing Manager — Nagios Enterprises
St. Paul, MN ~ September 2021 – May 2022
St. Paul, MN ~ September 2021 – May 2022
Led graphic design and brand compliance. Designed assets, including trade show booths, lead-generating website content, social posts, and more.
Oversaw content marketing, including managing the Content Marketing Manager; established processes, provided direction and copyediting for blog posts, case studies, and other marketing content.
Devised and launched a cross-departmental Editorial Board to provide expertise and ideas for Nagios blog and other thought leadership content; trained team members in principles of content marketing and facilitated topic brainstorming sessions.
Created and project managed a new webinar program; led a team of sales and marketing colleagues to plan and execute monthly webinars
Interactive Marketer and Graphic Designer — Delaget
St. Louis Park, MN ~ March 2020 – February 2021
St. Louis Park, MN ~ March 2020 – February 2021
Designed refresh of company website, including concepts, wireframes, WordPress template development, and design implementation.
Created a new lead automation process integration between HubSpot and Salesforce that resulted in saved time for Sales and CSMs and surfaced several high-value deals within weeks of launch.
Developed email nurturing campaigns to target specific brands, including designing emails and setting up HubSpot automation, connection to Salesforce campaigns, and alerts to territory-specific Sales and Customer Success team members.
Helped increase marketing contribution to pipeline from under 10% to almost 30% during time at Delaget; in Q1 of 2021, marketing became the number one source of leads and pipeline.
Graphic Designer — Delaget
St. Louis Park, MN ~ May 2017 – March 2020
St. Louis Park, MN ~ May 2017 – March 2020
Owned brand development and evolution, including design, illustration, asset management; ensured employees, agencies, and contractors met brand standards.
Served as sole in-house graphic designer and created all inbound and outbound content, including ebooks, webinars, videos, emails, social media content, landing pages, and website evolution.
Took ownership over data analysis of emails to recommend and implement changes to increase opens, clicks, and conversions.
Leveraged HubSpot and Google Analytics data to identify highest performing website CTAs and missed opportunities, optimized CTA strategy and almost doubled overall landing page conversion rate.
Collaborated across departments to optimize customer lifecycles through the development of personas, ideal customer profiles, and customer journey maps to align organization and drive sales.
Designed a new blog section on Delaget’s website, helping drive a 150% increase in organic SEO and a more engaged subscriber base.
Spearheaded brand/UX audit of SaaS products; recommended changes to improve brand compliance and add in-software upsell opportunities.
Designed and produced all trade show booth properties and collateral; created branding for a new partner co-marketing program.
Marketing and Design Specialist — Cooks of Crocus Hill
St. Paul, MN ~ October 2016 – May 2017
St. Paul, MN ~ October 2016 – May 2017
Managed Cooks of Crocus Hill’s retail website and all print and digital graphic design.
Led content meetings, owned the content calendar, and planned and executed promotions, including writing and designing promotional emails five to seven times a week.
Oversaw full retail web presence: maintained technology and uptime, created dynamic content, and managed Magento ecommerce platform.
Graphic/Web Designer — Ideas To Go, Inc.
Minneapolis, MN ~ December 2010 – May 2016
Minneapolis, MN ~ December 2010 – May 2016
Designed, coded and maintained Ideas To Go's corporate website.
Supported the sales team by creating presentations, brochures, customized proposals, and branded tchotchkes.
Created many direct mail print pieces, including proposing initial concepts, prototyping, sourcing vendors, producing final art, and coordinating fulfillment.
Sourced and worked with print vendors to create branded signage, stationery, and promotional items.
Assisted web developers with usability refinement, interface design, documentation writing, and branding for Ideas To Go's two proprietary web applications.
Supported the sales team by creating presentations, brochures, customized proposals, and branded tchotchkes.
Created many direct mail print pieces, including proposing initial concepts, prototyping, sourcing vendors, producing final art, and coordinating fulfillment.
Sourced and worked with print vendors to create branded signage, stationery, and promotional items.
Assisted web developers with usability refinement, interface design, documentation writing, and branding for Ideas To Go's two proprietary web applications.
Web Developer — Ideas To Go, Inc.
Minneapolis, MN ~ 2001 – 2003
Minneapolis, MN ~ 2001 – 2003
Worked with another web developer to create a proprietary web application that set ITG apart from its competitors at a time when companies in the industry were using the internet for static brochure-type websites.
Coded application in ASP using a SQL back-end. Worked on everything from database architecture to web design and front-end coding for the application.
Designed and conducted usability tests.
Coded application in ASP using a SQL back-end. Worked on everything from database architecture to web design and front-end coding for the application.
Designed and conducted usability tests.
Technical Expertise
Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, Premiere)
Wordpress
Figma
HTML and CSS
Email design and coding
HubSpot
Salesforce
MailChimp
Microsoft Office / PowerPoint
Photography, photo and video editing
Mac and Windows operating systems
Wordpress
Figma
HTML and CSS
Email design and coding
HubSpot
Salesforce
MailChimp
Microsoft Office / PowerPoint
Photography, photo and video editing
Mac and Windows operating systems
Education and Professional development
Professional Development
– Attended many design and marketing conferences, including Hubspot Inbound, Front End of Innovation, THE Conference on Marketing, HOW Design, Digital Summit Minneapolis, and CPSI Creative Problem Solving conference
– Completed Corporate Visions, Inc. Memorable Messaging training
– Hubspot Digital Advertising certified
– LinkedIn Learning Figma for UX Design
– Currently working through Google's Digital Marketing and E-commerce 6-month certification program
– Attended many design and marketing conferences, including Hubspot Inbound, Front End of Innovation, THE Conference on Marketing, HOW Design, Digital Summit Minneapolis, and CPSI Creative Problem Solving conference
– Completed Corporate Visions, Inc. Memorable Messaging training
– Hubspot Digital Advertising certified
– LinkedIn Learning Figma for UX Design
– Currently working through Google's Digital Marketing and E-commerce 6-month certification program
University of Minnesota — 2001
BA, Art (magna cum laude)
Emphasis on Digital Art and Drawing
Exhibited at the Katherine E. Nash Gallery
BA, Art (magna cum laude)
Emphasis on Digital Art and Drawing
Exhibited at the Katherine E. Nash Gallery