A key page on SaaS company Delaget's website was an ROI calculator that demonstrated the value of their business operations software. The software, Delaget Guard, helps restaurant operators identify theft in their restaurants by analyzing key data.
The page was long and cumbersome to use and wasn't getting a lot of traction. I took a critical eye to the page and redesigned for a better user experience and to drive more conversions. The user enters information into the gray boxes to the left and all the orange blanks automatically show the appropriate calculations. For this project, I designed all the mockups and handed off files to our freelance WordPress developer. I managed the project and worked with him to make sure he implemented the design correctly.
Here is the old page. You can see it takes a lot longer to get to the actual money savings and the calls to action and there is so much going on it's overwhelming. HotJar tests of this page were showing almost no one was even getting to the bottom of the page.
