One of our most successful pieces of content at the SaaS company Delaget was our annual QSR Operational Index. This annual report collected data from the hundreds of QSR (quick-serve restaurants) in Delaget’s client base. It visualized and analyzed operational data from restaurants to draw insights for restaurant operators.
My role in the project was graphic designer and project manager. I worked closely with our data gurus to acquire the data needed, and collaborated with a cross-departmental team to select and analyze the most compelling metrics. I also designed the ebook and added CTAs and gated landing pages to the website..