Each piece incorporates some element of the unexpected, making them memorable and keepable. We sent these pieces once or twice a year to current clients to keep Ideas To Go top of mind.
This direct mail piece was great fun to create. The message was "what you get is more than what you see." I created a scratch-off component that recipients could scratch off to reveal the secret thoughts of the retro ladies in the picture. This supported Ideas To Go's core competency as a leader in creative Voice of the Customer.