For both Ideas To Go and Delaget, I developed multiple new product and service logos under their umbrella brands, taking elements from existing logos and the overall brand identity.
Logos for Ideas To Go services
Logos for Delaget products
Delaget began selling modules customers could add à la carte to their main software offering. I created a new logo system for these add-ons, designed to scale well as Delaget created new modules.
Here was the existing umbrella product logo:
The first module was called Detect. I developed the following logo set, showing how the logo would be used in different scenarios – along with the overarching product name, or on its own.
Here are examples of other potential modules that I invented to show how this logo system could be seamlessly expanded for additional offerings.
